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The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to Search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it pulled up websites on snakeskin handbags and boots. You get the idea.  
  
I want to give you 5 very important on page SEO tips, note that some of these will apply to bloggers more than others, but just be creative and they can be used to boost your search engine rankings for any website.  
  
Conversion Analysis - Of course, with any business, you are in it to make money. While it is okay and natural to lose money on some of your SEO strategies, it is also important that you do not lose money on a long term basis. You must have a positive Return on Investment, and you must be implementing procedures that will create a positive ROI. Web analytics is a great tool to help you determine which SEO strategies work and which ones do not. Remember that just because something works for someone else, it may not work for you. Vice versa, a strategy that works for you, may not work for someone else. The key here is to test every strategy first and see where it takes you!  
  
Optimize your pages around the keywords. Once the keywords are in place, the next step is to optimize your web pages around those keywords. What that means is focusing the Meta tags, title, link text, heading tags and body content of that page around a specific keyword. Focus each page around ONE keyword only.  
  
SEO news Google have solved more than half of our problems by placing quality instruction materials in their websites under the webmaster tools. Even with that, they still reserve a lot of Search Engine Optimization tips for you. In case you have no account on Google, I employ you to sign up today so that you would be exposed to these information. The reason why Google put these SEO tactics into play is not only because they want you to make more money. Just remember that this internet business is a Win-Win situation. You make money and Google also makes money.  
  
It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was 'SEO' and on the page you have SEO appearing 10 times, just make one bold which is enough.  
  
By having fresh contents in your blog, you can lure in new visitors every day. Links are also encouraged to put on your blog so you can make it more attractive in an SEO effort. With this, your blogs can be seen in different web pages or blogs without spending a cent. By just having continuous fresh and interesting blog postings, you can make a huge difference.  
  
You do article marketing for 2 reasons: direct traffic from the links in your author resource box and for SEO purposes. When you write and submit your articles for publication, you are allowed to include 2 or 3 links at the end of the articles. These are what we usually refer to as "back links". The more back links you have from authority and well established sites, the higher rankings your web pages will get.