Forum

Most marketers aren't spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no "which celebrity do I resemble?" quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.  
  
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?  
  
Proper timing is key, so send these in the morning instead of the evening. Especially if your targets are highly competitive, you have to get there before your competition does.  
  
Okay, search engine spiders are basic information you will learn when taking a SEO training course. You will also learn how to cater to them, get indexed higher, and bring more traffic to your business. If you want to turn this into a career, you will learn how to perform SEO strategies for your clients.  
  
Content is the sole of the website. Write quality content for your website. Provide visitors the content that is worthy to read and your website will automatically sail up in search engine ranking.  
  
Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.  
  
SEO, Search Engine Optimization (the optimization of a website to rank in the top 3 natural results of search engines) Is really all about one single thing. CONTENT. Ever hear how content is KING? So when you are working on your website always remember that it is the CONTENT that matters most. You could apply each of these Top 10 SEO tips, have crappy content, and all of your SEO work would be worthless. Always make sure you content is great, this will keep Google happy, but also and most importantly your readers/customers.  
  
Keep content with an adequate number of target keywords in the right positions, just like you would with regular content marketing. Include these target keywords also on your titles.